Understanding Network Decisions and Their Impact

Understanding Network Decisions and Their Impact

Assessment

Interactive Video

Journalism, Performing Arts, Business

9th - 12th Grade

Hard

Created by

Jackson Turner

FREE Resource

The transcript discusses a network's controversial decision to change the timing of a talk show, affecting hosts Jay Leno and Conan O'Brien. The decision was criticized for its lack of understanding of audience psychology and resulted in negative outcomes for both hosts. Conan's rejection of the network's offer highlighted the impracticality of the decision. Ultimately, the move inadvertently benefited competitor David Letterman, showcasing the network's miscalculation.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the speaker's initial reaction to the network's decision regarding Jay's show?

They thought it would improve ratings.

They were indifferent to the decision.

They believed it was one of the dumbest moves.

They thought it was a brilliant move.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the speaker imply about the network's understanding of performer psychology?

They have a deep understanding.

They occasionally consider it.

They are clueless about it.

They prioritize it above all else.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the speaker's view on the network's treatment of Jay?

They treated him poorly.

They gave him full creative control.

They were indifferent to his needs.

They treated him with respect.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does the speaker believe the 10:00 PM slot is unsuitable for a talk show?

People prefer watching news at that time.

People are usually asleep by then.

It's too early for a talk show audience.

It's the prime time for reality shows.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of shows does the speaker suggest people prefer at 10:00 PM?

Talk shows

Reality shows

Dramas like Law and Order

News programs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the network's offer to Conan regarding the Tonight Show?

To host a morning version of the show.

To cancel the show entirely.

To move the show to 12:05 AM.

To host the show at 11:00 PM.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did Conan point out about the 12:05 AM time slot?

It was a better time for viewers.

It was technically the next day.

It was a prime time slot.

It was still considered 'tonight'.

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