Entrepreneurship Insights with Miki Agrawal

Miki Agrawal discusses her approach to entrepreneurship, focusing on identifying personal and widespread problems as business opportunities. She emphasizes the importance of market validation and the need for passion and long-term commitment to succeed. Agrawal advocates for social entrepreneurship, highlighting its role in driving motivation and creating meaningful impact. She shares her experiences with Tushy, a company that addresses sanitation issues while supporting global causes.

What is the first question Miki Agrawal asks herself when considering a new business idea?

• Who are my competitors?

• What sucks in my world?

• How much will it cost?

• Is it profitable?

Why does Miki Agrawal believe identifying problems that affect many people is crucial?

• It reduces competition.

• It simplifies marketing.

• It guarantees immediate success.

• It ensures a larger market.

What percentage of Americans eat gluten-free, according to Miki Agrawal?

• 10%

• 40%

• 20%

• 30%

What is the most important question Miki asks about her business ideas?

• Can I sell it quickly?

• Can I be passionate about this for a long time?

• Will it make me famous?

• Is it easy to start?

How long does Miki Agrawal suggest it takes to become an overnight success?

• 5 years

• 10 years

• 2 years

• 15 years

What cause is associated with every Tushy bidet sold?

• Funding education projects

• Building clean latrines in India

• Planting trees

• Providing clean water

Why does Miki Agrawal believe social entrepreneurship is the future?

• It is more profitable.

• It attracts more investors.

• It is easier to manage.

• It has a cause attached, making it more appealing.

What percentage of businesses close within their first or second year, according to Miki?

• 30-50%

• 40-70%

• 60-95%

• 20-40%

What does Miki Agrawal say is essential for truly succeeding in business?

• A unique product

• A large team

• High initial investment

• Deep passion and drive

What keeps Miki motivated during challenging times?

• The potential for high profits

• The ease of running a business

• Helping people gain access to sanitation

• The fame of being an entrepreneur