Understanding Public Image and Microfame

Howard Bragman discusses the importance of managing one's public image in the digital age. He highlights the role of the internet in shaping public perception and the concept of microfame. Bragman emphasizes the need for authenticity and preparation in building a lasting image. He advises on creating a cohesive vision and materials to support one's public image, stressing the importance of taking one step at a time.

Why is it important for individuals to define their own public image?

• To ensure they are perceived as they wish

• To become a public figure

• To avoid being compared to celebrities

• To increase their social media followers

What is a common misconception about controlling public image?

• It can be completely controlled

• It is only for celebrities

• It is irrelevant in the digital age

• It is unnecessary to manage

What is the benefit of starting to build a public image early?

• It is easier than modifying an existing image

• It avoids any public scrutiny

• It guarantees immediate fame

• It requires less effort

What is microfame?

• Being a celebrity in the entertainment industry

• Having a large number of social media followers

• Being known for a specific thing within a community

• Being famous worldwide

What mistake did the speaker's nephew make when launching his shirt company?

• He did not create a social media page

• He did not advertise in the local newspaper

• He did not have enough inventory

• He did not have a website ready

What is crucial for building a lasting public image?

• Rushing to gain publicity

• Skipping foundational steps

• Ignoring public feedback

• Connecting the dots between publicity and goals

What is the first step in building a cohesive public image?

• Creating a press kit

• Hiring a publicist

• Defining a clear vision

• Launching a social media campaign

Why is authenticity important in public image management?

• It helps in gaining more followers

• It is a trend in social media

• People can easily detect insincerity

• It guarantees success

What should be consistent across all platforms when building a public image?

• The color scheme

• The number of posts

• The message and presentation

• The type of content

What is the role of publicized moments in achieving one's goals?

• They distract from the main message

• They draw attention to the objectives

• They are unnecessary for success

• They are only for celebrities