Impact of the Internet on Music and Artists

The internet has revolutionized music access, allowing global exposure beyond local radio. Artists now have more opportunities to reach audiences, though fragmentation means fewer listeners per artist. This shift offers more freedom but changes the traditional path to success.

How has the internet changed the way people access music?

• It limits music to local radio stations.

• It allows access to a wide range of world music.

• It restricts music to physical stores.

• It only promotes popular music.

What was a common initial reaction to new music by artists?

• Instant global popularity.

• Complete rejection by all radio stations.

• Skepticism about audience understanding.

• Immediate acceptance by all audiences.

What unexpected outcome did artists experience with their music?

• No interest from any audience.

• Immediate global recognition.

• Failure in all markets.

• Success in places they thought would not accept it.

What does the internet offer to artists today?

• A limited audience reach.

• Only local recognition.

• A platform to reach people globally.

• No opportunities for exposure.

What challenge do artists face in the digital landscape?

• Navigating a vast and complex environment.

• Lack of any audience.

• No access to digital tools.

• Complete control over all platforms.

How has audience fragmentation affected artists?

• Artists reach fewer people but have more freedom.

• Artists reach more people with less freedom.

• Artists have no audience at all.

• Artists are restricted to local audiences only.

How has the concept of 'the top' changed in the music industry?

• It is now accessible to more artists.

• It remains the same as before.

• It is only for a select few.

• It has become irrelevant.