Leadership and Intangibles in Business

The video explores leadership in the 21st century, emphasizing the importance of what we count. It shares Vivian's story, highlighting emotional connections in the workplace. The speaker discusses Maslow's Hierarchy of Needs and introduces the Transformation Pyramid. The challenge of measuring intangibles in business is addressed, with Bhutan's Gross National Happiness as a case study. The concept of happiness as an emotional equation is explored, and the need to rethink GDP as a metric is emphasized.

What was the main reason Vivian found joy in her work?

• Flexible working hours

• High salary

• Emotional connections with people

• Cleaning toilets

What did the speaker create based on Maslow's Hierarchy of Needs?

• A marketing strategy

• A new hotel chain

• A financial model

• The Transformation Pyramid

What is a major challenge in business according to the speaker?

• Expanding globally

• Hiring skilled employees

• Measuring intangibles

• Managing tangible assets

What is the focus of Bhutan's Gross National Happiness?

• Expanding tourism

• Building infrastructure

• Creating conditions for happiness

• Increasing GDP

What did the speaker learn from his visit to Bhutan?

• How to increase profits

• The benefits of tourism

• The importance of GDP

• The concept of Gross National Happiness

What does the speaker suggest about the pursuit of happiness?

• It should be aggressive

• It should focus on gratitude

• It should be ignored

• It should be materialistic

According to the speaker, what should leaders focus on measuring?

• Tangible assets

• Intangible values

• Market share

• Employee productivity

What did the speaker realize about GDP?

• It is a complete metric

• It is irrelevant

• It misses intangible values

• It measures everything important

What is the speaker's view on employee happiness?

• It is a distraction

• It is unrelated to profits

• It is only important in service industries

• It is crucial for business success

What does the speaker suggest leaders should count?

• Only financial metrics

• What truly matters

• Only tangible assets

• Only employee hours