Market Share Concepts and Calculations

This video tutorial introduces the concept of market share, focusing on its calculation rather than its implications for businesses. Market share is expressed as a percentage of the total market held by a product, brand, or business. The video explains that market share can be calculated based on sales, revenue, or volume of products sold. Examples from the PC and carbonated drinks markets illustrate these calculations. The tutorial also provides a step-by-step guide to calculating market share using a hypothetical example, emphasizing the importance of understanding total market size.

What is market share typically expressed as?

• A decimal

• A ratio

• A fraction

• A percentage

Which of the following is NOT a basis for calculating market share?

• Revenue

• Overall sales

• Market volume

• Number of employees

Which company had the largest market share in the global PC market in 2015?

• Lenovo

• Dell

• Apple

• HP

What was Lenovo's market share in the global PC market in 2015?

• 20%

• 7%

• 14%

• 18%

Which company had the largest market share in the carbonated drinks market in 2015?

• Pepsi

• Dr Pepper

• Coca-Cola

• Sprite

What was Coca-Cola's market share in the carbonated drinks market in 2015?

• 20%

• 70%

• 31%

• 49%

What is the first step in calculating market share?

• Identify the largest company

• Calculate the total market size

• Determine the number of competitors

• Analyze the market trends

If a company has sales of 250,000 and the total market size is 2 million, what is its market share?

• 15%

• 12.5%

• 20%

• 10%

Which company had the largest market share in the example provided in the video?

• Company B

• Company D

• Company C

• Company A

What is the market share of a company with sales of 900,000 in a market of 2 million?

• 40%

• 45%

• 55%

• 50%