Nike's Journey and Challenges

The video chronicles the journey of Phil Knight from his early life to founding Nike. It covers the challenges faced by Blue Ribbon Sports, its transition to Nike, and the company's growth into a global brand. The narrative includes legal and financial struggles, Nike's public offering, and its marketing strategies amidst controversies.

What was Phil Knight's initial idea that led to the creation of Nike?

• To create a new type of running shoe

• To start a sports apparel company

• To become a professional athlete

• To import Japanese running shoes to America

Who became Phil Knight's business partner in the formation of Blue Ribbon Sports?

• Bill Bowerman

• Katami

• Jeff Johnson

• Bob Woodell

What was the original name of the company that later became Nike?

• Dimension Six

• Victory Shoes

• Tiger Sports

• Blue Ribbon Sports

What was the main reason for the fallout between Blue Ribbon Sports and Onitsuka?

• Onitsuka's refusal to renew the contract

• Onitsuka's plan to partner with other distributors

• Phil Knight's decision to start a new brand

• Disagreements over shoe designs

What was the original inspiration for the name 'Nike'?

• A Greek goddess

• A famous athlete

• A type of shoe

• A Japanese word

How did Nike respond to the legal challenge from the U.S. Custom Service?

• By moving production to the U.S.

• By negotiating a settlement

• By paying the full amount immediately

• By closing some of its stores

What was one of the key strategies that helped Nike grow rapidly in the 1980s?

• Reducing shoe prices

• Celebrity endorsements

• Opening more retail stores

• Expanding into Europe

What was the controversy surrounding Nike in the 1990s?

• False advertising

• Use of child labor and poor working conditions

• Environmental pollution

• Tax evasion

Which campaign featured Colin Kaepernick and sparked controversy?

• Dream Big

• Just Do It

• Dream Crazy

• Victory Lap

What was the outcome of Nike's controversial 'Dream Crazy' campaign?

• A decline in sales

• An increase in brand value and sales

• A lawsuit against Nike

• A public apology from Nike