Understanding Consumer Behavior Concepts

The video introduces consumer behavior, highlighting its daily impact and the decisions involved in acquisition, consumption, and disposition. It explains how consumer behavior is influenced by psychological, economic, and social factors. The video also discusses the benefits of understanding consumer behavior for marketers, non-profits, and consumers, emphasizing the importance of satisfying consumer needs and building long-term relationships.

What is an example of a marketing transaction a consumer might experience daily?

• Purchasing a house

• Investing in stocks

• Having a coffee at Starbucks

• Buying a car

Which of the following best describes consumer behavior?

• The totality of decisions regarding acquisition, consumption, and disposition

• The analysis of consumer complaints

• The study of how consumers buy only tangible products

• The process of selling products to consumers

What does the acquisition category in consumer decisions include?

• Disposing of waste

• Consuming food and beverages

• Only buying products

• Renting, leasing, trading, and sharing

How can consumers express their satisfaction or regret after a purchase?

• By returning the product

• By ignoring the product

• By writing reviews

• By buying more products

What is one way environmentally conscious consumers dispose of products?

• Throwing them in the trash

• Recycling and choosing biodegradable products

• Burning them

• Burying them

Which field helps explain the internal processes of consumers?

• Physics

• Biology

• Psychology

• Chemistry

How does sociology contribute to understanding consumer behavior?

• By focusing on consumer technology use

• By studying consumer health

• By explaining cultural and social influences

• By analyzing consumer spending habits

Why is understanding consumer behavior beneficial for marketers?

• To reduce product quality

• To increase product prices

• To develop better marketing strategies and build relationships

• To limit consumer choices

How can non-profit organizations benefit from studying consumer behavior?

• By expanding their geographical reach

• By reducing their operational costs

• By understanding donor motivations and increasing donations

• By increasing their product range

What effect does thinking about time have on consumer donations?

• It has no effect

• It decreases donations

• It makes consumers more emotional and increases donations

• It confuses consumers