Understanding Audrey's Journey as an Influencer

Audrey Costi, a 23-year-old law student, has become a successful Instagram influencer with 24,000 followers. Her journey began two years ago, and she now balances her studies with her influencer career. Audrey's work involves creative and administrative tasks, and she has built a strong community by posting daily. Brands collaborate with her for authentic marketing, offering her paid partnerships. Audrey's influence extends to luxury brands, and she participates in exclusive events, showcasing her strategic marketing skills.

What is Audrey Costi's primary field of study?

• Fashion Design

• Law

• Photography

• Marketing

What is the main reason Audrey's Instagram page became successful?

• Her use of professional equipment

• Her background in law

• Her passion for fashion

• Her daily posting routine

How does Audrey describe her life as an influencer?

• A creative outlet

• A part-time job

• A double life

• A simple hobby

What aspect of Audrey's work takes a significant amount of time?

• Networking with other influencers

• Attending fashion shows

• Managing administrative tasks

• Traveling for photoshoots

What is a crucial part of Audrey's Instagram post process?

• Ignoring audience feedback

• Posting at random times

• Editing photos to match her brand

• Using professional photographers

What is a key strategy for Audrey in building her community?

• Focusing solely on fashion content

• Ignoring negative feedback

• Posting only professional content

• Engaging with followers like friends

What is the range of earnings per post for influencers like Audrey?

• 50 to 150 euros

• 100 to 350 euros

• 200 to 500 euros

• 500 to 1000 euros

How does Audrey ensure her posts are effective?

• By posting at peak times

• By aligning them with her personality

• By collaborating with other influencers

• By using popular hashtags

Why are smaller influencers like Audrey valuable to luxury brands?

• They have more followers

• They post more frequently

• They are cheaper to hire

• They create authentic connections

What is a common characteristic of influencers with less than 30,000 followers?

• They earn more per post

• They have a stronger community connection

• They post less frequently

• They are less authentic