What was the initial product that Justin Gold focused on reinventing?

Justin's Nut Butter Journey

Interactive Video
•
Business
•
9th - 12th Grade
•
Hard

Liam Anderson
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Energy drinks
Granola bars
Peanut butter
Almond milk
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What inspired Justin to start experimenting with nut butter flavors?
The lack of variety in store-bought nut butters
A suggestion from a friend
A cooking class he attended
A documentary on healthy eating
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Where did Justin first test his nut butter products?
Food festivals
Boulder's farmer's market
Online marketplaces
Local grocery stores
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What innovation helped Justin's company stand out in the nut butter market?
Creating nut butter squeeze packs
Offering free samples
Introducing organic ingredients
Partnering with local chefs
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which major retailer was among the first to order Justin's squeeze packs?
Costco
Whole Foods
Kroger
Walmart
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a key condition Justin set for the sale of his company to Hormel?
The company must expand internationally
The product line must be diversified
The brand name must be changed
The business must remain in Boulder
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How much did Hormel pay to acquire Justin's company?
$281 million
$200 million
$100 million
$350 million
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