Elements of Digital Branding

The video tutorial by Bu Fitri from SMKN 2 Kota Kediri covers the basics of digital branding. It explains the scope, definitions, and purposes of branding, highlighting its importance in differentiating products and building consumer trust. The tutorial also discusses the functions and benefits of branding for both companies and consumers. Key elements such as brand name, logo, visual appearance, and jingle are explored, along with different types of branding like product, personal, corporate, and cultural branding. The session concludes with a summary and questions for further reflection.

What is an example of a strong brand recognition mentioned in the introduction?

• Burger King

• KFC

• McDonald's

• Subway

According to the video, what is one of the main goals of branding?

• To increase production

• To expand globally

• To build consumer trust

• To reduce costs

Which of the following is a function of branding?

• Improving employee satisfaction

• Differentiating products

• Reducing marketing costs

• Increasing product size

How does branding benefit consumers?

• By making product identification easier

• By increasing product variety

• By lowering prices

• By providing legal protection

What is one of the elements of digital branding discussed in the video?

• Product size

• Brand name

• Market share

• Employee count

Which element of digital branding involves a visual representation of the brand?

• Tagline

• Logo

• Jingle

• Slogan

What is the role of a mascot in digital branding?

• To increase product price

• To serve as a brand ambassador

• To reduce production costs

• To manage employee relations

Which element of digital branding is used to create a memorable sound associated with the brand?

• Jingle

• Logo

• Tagline

• Visuals

What is the difference between a tagline and a slogan?

• Tagline is for companies, slogan is for products

• Tagline is for products, slogan is for companies

• Tagline is longer than a slogan

• Tagline is more creative than a slogan

Which of the following is NOT an element of digital branding?

• Logo

• Brand name

• Jingle

• Market analysis