Marshall Field's Retail Innovations and Strategies

Marshall Field was a pioneering figure in retail, known for introducing innovations like bargain-basement shopping, window displays, and home delivery. Starting his career in Chicago, he eventually established Marshall Field & Company, revolutionizing customer service with fixed pricing and return policies. His business acumen led to the creation of the largest dry goods manufacturer globally, leaving a lasting legacy in the retail industry.

What city did Marshall Field move to for his early retail career?

• Boston

• Los Angeles

• Chicago

• New York

Which of the following was NOT an innovation introduced by Marshall Field?

• Home delivery

• Online shopping

• Window displays

• Bargain-basement sales

What was Marshall Field's slogan that emphasized customer satisfaction?

• Best prices guaranteed

• Give the lady what she wants

• Quality over quantity

• The customer is always right

How did Marshall Field change the pricing strategy in his stores?

• He used a subscription model

• He offered discounts to regular customers

• He allowed bargaining

• He set fixed prices

What industry did Marshall Field become the largest manufacturer in?

• Automobiles

• Electronics

• Dry goods

• Furniture

Which materials were produced in Marshall Field's factories?

• Wool, cotton, and silk

• Glass and ceramics

• Plastic and rubber

• Steel and aluminum