Virtual Influencers and Their Impact

The video explores the rise of virtual influencers, starting with Rosie, a South Korean digital avatar with over 130,000 Instagram followers. Created by Cydia Studio, Rosie has secured numerous brand deals and participated in virtual events. The trend is global, with examples like Lou from Brazil and Michaela Sousa in the U.S., who engage in social activism. In India, Kaira emerges as a leading virtual influencer. The virtual influencer market, particularly strong in China, is valued at billions, driven by their appeal to younger audiences. The video concludes by highlighting the increasing unreality of social media.

What is unique about Rosie, the South Korean influencer?

• She is a famous actress.

• She is a digitally created avatar.

• She is a renowned chef.

• She is a real human with a large following.

Which company created Rosie, the virtual influencer?

• Weibo

• Top Social India

• Magalu

• Cydia Studio X

Who is Lou, the virtual influencer from Brazil?

• A digital avatar created by Magalu

• A pop singer

• A famous chef

• A real-life model

What social issues does Michaela Sousa, the virtual influencer, discuss?

• Space exploration

• Economic policies

• Transgender rights and feminism

• Environmental conservation

Who is Kaira in the context of virtual influencers?

• India's first virtual and meta influencer

• A pop singer

• A real-life actress

• A famous chef

Where did the concept of digital avatars originate?

• India

• Japan

• China

• Brazil

What was the estimated worth of China's virtual idol market in 2021?

• 5 billion dollars

• 20 billion dollars

• 16 billion dollars

• 10 billion dollars

Which virtual influencer is a pop singer with over 5 million followers on Weibo?

• Rosie

• Lou

• Lo Thiani

• Michaela Sousa

Why are virtual influencers in high demand for brands?

• They have more followers than real influencers.

• They help brands reach younger consumers.

• They are more reliable than real influencers.

• They are cheaper than real influencers.

What is a significant challenge when distinguishing virtual influencers from real people?

• Their inability to interact with followers

• Their human-like appearance

• Their unrealistic appearance

• Their lack of social media presence