Types and Characteristics of Advertisements

The video tutorial introduces the concept of advertising, explaining its purpose as a means to inform the public about products or services. It categorizes advertisements based on content, media, and purpose. Content-based ads include notifications, offers, and public service announcements. Media-based ads are divided into print, electronic, internet, and outdoor ads. Purpose-based ads are classified into commercial and non-commercial, with examples provided for each category.

What is the primary purpose of advertisements in mass media?

• To entertain the audience

• To reduce media costs

• To inform the public about products or services

• To create confusion

Which type of advertisement is used to announce a shareholder meeting?

• Offer advertisement

• Internet advertisement

• Public service advertisement

• Notification advertisement

Which type of advertisement is typically used by government agencies?

• Notification advertisement

• Public service advertisement

• Offer advertisement

• Internet advertisement

What is a characteristic of a print advertisement?

• It uses moving images

• It is found on the internet

• It is printed in newspapers and magazines

• It is displayed on billboards

Which type of advertisement is typically found on TV and radio?

• Print advertisement

• Electronic advertisement

• Internet advertisement

• Outdoor advertisement

What is a common feature of internet advertisements?

• They are displayed on billboards

• They are only audio-based

• They are interactive and can be found on websites

• They are only found in print media

What distinguishes a display advertisement from a column advertisement?

• Display ads are smaller

• Column ads are only audio

• Column ads are found online

• Display ads are more colorful and larger

What is the main goal of commercial advertisements?

• To provide public service information

• To sell products or services for profit

• To educate the public

• To promote social causes

Which type of advertisement is not aimed at making a profit?

• Offer advertisement

• Non-commercial advertisement

• Commercial advertisement

• Print advertisement

What is the focus of a professional advertisement?

• To sell consumer goods

• To promote social awareness

• To invite professionals to specific events

• To announce public meetings