Warehouse Club Retail Strategies

Warehouse Club Retail Strategies

Assessment

Interactive Video

Business

10th - 12th Grade

Hard

Created by

Mia Campbell

FREE Resource

The video explores the competitive landscape of warehouse clubs like Costco, Sam's Club, and BJ's Wholesale. It highlights Sam's Club's innovative use of technology, such as robotics and mobile apps, to enhance customer experience and operational efficiency. The video also compares the market strategies and financial performance of these clubs, emphasizing the importance of membership fees and private label brands. Sam's Club's expansion plans and its role as an innovation hub for Walmart are also discussed.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary business model of warehouse clubs like Costco and Sam's Club?

Offering free memberships to attract customers

Selling luxury goods at high prices

Focusing solely on online sales

Charging a membership fee for access to low-priced goods

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Sam's Club using technology to improve customer experience?

By using robotics and computer vision for inventory management

By offering virtual reality shopping experiences

By providing free home delivery for all purchases

By developing a social media platform for members

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where was the warehouse store model first launched?

San Diego airplane hangar

Los Angeles

Midwest City, Oklahoma

New York City

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Sam's Club's 2022 net sales was made up by groceries?

50%

75%

63%

45%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main source of revenue for warehouse clubs like Sam's Club?

Advertising revenue

Real estate investments

Membership fees

Sales of electronics

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the name of Sam's Club's private label brand?

Value Club

Member's Mark

Sam's Select

Costco's Choice

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Sam's Club gather feedback on its private label products?

Through social media polls

By hiring external consultants

By using a community of members

Through online surveys

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