Understanding Publicity and Propaganda

Understanding Publicity and Propaganda

Assessment

Interactive Video

Business, Social Studies, Journalism

9th - 12th Grade

Hard

Created by

Mia Campbell

FREE Resource

The video explains the difference between publicidad and propaganda, highlighting that publicidad aims to promote consumption and increase sales, while propaganda seeks to influence community attitudes on political and social issues. It introduces Marc Roig, the first specialized propaganda agency in Ecuador, and outlines the services they offer, including strategic communication campaigns and crisis management. The video concludes by encouraging viewers to contact Marc Roig for assistance in spreading ideas and improving institutional visibility.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of publicity?

To spread social awareness

To provide educational content

To promote the consumption and increase sales of goods and services

To influence political opinions

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does publicity aim to sell?

Ideas

Political opinions

Products and services

Social programs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes propaganda?

A strategy to influence community attitudes on political and social issues

A technique to improve customer service

A way to enhance brand image

A method to increase product sales

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main difference between publicity and propaganda?

Publicity is for social causes, propaganda is for commercial purposes

Both are used for commercial purposes

Publicity is for commercial purposes, propaganda is for social causes

Both are used for social causes

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does propaganda aim to sell?

Products and services

Ideas

Customer loyalty

Brand image

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which country has only one specialized propaganda agency?

Chile

Peru

Colombia

Ecuador

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the name of the first propaganda agency in Ecuador?

Ad Masters

Marc Roig

Social Influence

Publicity Pro

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