TikTok's Impact on Consumer Behavior

The video discusses TikTok's significant influence on social media, music, and consumer behavior. It highlights how everyday users become influencers and how viral trends on TikTok drive product sales, a phenomenon known as 'TikTok Made Me Buy It.' The video provides statistics on consumer spending within the app and its frequent usage. It concludes by questioning the future impact of digital platforms on spending decisions.

Who is the presenter of the video?

• Mr. TikTok

• Miss TikTok

• Mr. Helpful

• Miss Behelpful

What impact has TikTok had on the music industry?

• It has decreased music sales.

• It has made many songs go viral.

• It has only affected classical music.

• It has no impact on the music industry.

What is the phenomenon called when users buy products after seeing them on TikTok?

• TikTok Shopping

• TikTok Influence

• TikTok Made Me Buy It

• TikTok Purchases

Which of the following is NOT mentioned as a viral product on TikTok?

• Smartphones

• Meal prep organizers

• Puppet fidget toys

• Cleaning putty

How much consumer spending happened in the TikTok app in 2021?

• 1.3 billion dollars

• 2.3 billion dollars

• 3.3 billion dollars

• 4.3 billion dollars

What was the year-over-year growth in consumer spending on TikTok from 2020 to 2021?

• 50%

• 60%

• 70%

• 77%

How many times does the average person in the US open the TikTok app in a day?

• 8 times

• 10 times

• 12 times

• 5 times

According to a 2021 survey, what percentage of TikTok users admitted to purchasing a product after seeing it advertised on the app?

• 69%

• 59%

• 49%

• 39%

What is one of the main questions raised about future generations and social media marketing?

• Will they stop using social media?

• Will they continue to blame apps for their spending decisions?

• Will they spend more time on social media?

• Will they create their own apps?

What is the main topic of the video?

• The history of TikTok

• The impact of TikTok on consumer behavior

• How to become a TikTok influencer

• The future of social media apps