What does the acronym FOCUS+Q stand for in primary market research methods?

Market Research Methods and Feedback

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Business
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9th - 12th Grade
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Hard

Ethan Morris
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Focus groups, Observations, Consumer trials, User feedback, Surveys, Questionnaires
Focus groups, Observations, Consumer trials, User testing, Surveys, Questionnaires
Focus groups, Observations, Consumer trials, Usability studies, Surveys, Questionnaires
Focus groups, Observations, Consumer trials, Usability tests, Surveys, Questionnaires
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an advantage of using focus groups?
They are inexpensive to conduct
They can target the entire market
Participants are not influenced by others
They provide in-depth insights
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a disadvantage of focus groups?
They are quick to organize
Participants may be influenced by dominant individuals
They provide limited insights
They are easy to misinterpret
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key benefit of using observations in market research?
They require external staff
They provide true reactions of people
They are difficult to conduct
They are always expensive
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a disadvantage of observations?
They provide in-depth insights
People may not agree to be observed
They are time-consuming
They are always accurate
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a primary advantage of consumer trials?
They do not require any product samples
They are quick to conduct
They provide in-depth feedback from users
They are always free
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a drawback of consumer trials?
They always result in high sales
They do not provide any feedback
They are always profitable
They can lead to wasted products if not utilized
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