Christina Stembel and Farm Girl Flowers

Christena Stembel, founder of Farmgirl Flowers, shares her journey of starting a direct-to-consumer flower company. She highlights the unique business model, focusing on fewer, better options and sustainability. Despite challenges as a female founder, she successfully bootstrapped the company, emphasizing the importance of understanding the female consumer base. The video also discusses the company's growth and customer support.

What was Christina Stembel's role at Stanford University before founding Farm Girl Flowers?

• Student

• Researcher

• Event and Programs Manager

• Professor

What was one of the main reasons Christina chose the flower industry for her business?

• It was a hobby of hers

• It required minimal startup capital

• It had a lot of room for innovation

• It was a small, niche market

How does Farm Girl Flowers differentiate itself from traditional e-commerce flower companies?

• By using only artificial flowers

• By providing a few better options

• By offering hundreds of options

• By focusing on international shipping

What percentage of flower waste has Farm Girl Flowers been able to reduce?

• 30%

• 20%

• 40%

• 10%

Why did Christina need to bootstrap her business?

• She had a lot of initial capital

• She had a college degree

• She didn't have the pedigree to raise capital

• She wanted to avoid investors

What is one of the biggest reasons for Farm Girl Flowers' success according to Christina?

• Being a female-founded company

• Low product prices

• Large team size

• High marketing budget

What percentage of flower buyers are women buying for women?

• 80%

• 70%

• 60%

• 50%

Where are all the bouquets for Farm Girl Flowers made?

• New York

• Los Angeles

• Chicago

• San Francisco

What has been a significant factor in the growth of Farm Girl Flowers?

• Government grants

• Minimal competition

• Customer support and loyalty

• High initial investment

What is Christina's approach to learning as the company grows?

• Learning as she goes

• Hiring external consultants

• Attending business school

• Reading business books