
Market Segmentation Concepts and Strategies

Interactive Video
•
Business, Education, Social Studies
•
9th - 12th Grade
•
Medium

Mia Campbell
Used 9+ times
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which auto manufacturer targets middle-range income customers looking for value for money?
Mercedes-Benz
Toyota
BMW
Audi
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of Mercedes-Benz in their market segmentation?
Luxury and social class
Affordability
Durability
Fuel efficiency
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of market segmentation is based on observable people-based differences?
Behavioral segmentation
Demographic segmentation
Geographic segmentation
Psychographic segmentation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of segmentation would a clothing company use to show ads for warmer clothing to people in cooler climates?
Psychographic segmentation
Behavioral segmentation
Geographic segmentation
Demographic segmentation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which segmentation type considers the timing within a customer's life, year, or day as a determinant of making a purchase?
Occasion purchasing
Customer loyalty
Benefits sought
Purchasing and usage behavior
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in implementing market segmentation?
Define your market
Segment your market
Understand your market
Create customer segments
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which step involves conducting preliminary research, surveys, and focus groups?
Define your market
Understand your market
Test your marketing strategy
Segment your market
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