
Understanding Glossier's Brand Philosophy

Interactive Video
•
Arts, Business, Design, Social Studies
•
9th - 12th Grade
•
Hard

Emma Peterson
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What year did beauty become very democratized according to the video?
2010
2015
2017
2020
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was Glossier born out of?
A beauty magazine
A beauty blog
A beauty store
A beauty salon
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary reason for Glossier's rapid growth?
Customer support and content generation
High-quality products
Celebrity endorsements
Aggressive marketing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Glossier view each of its customers?
As a potential influencer
As her own expert
As a brand ambassador
As a beauty novice
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What question does Glossier consider when designing their brand?
How to make the most profit?
How to attract celebrities?
How to design a beauty brand if none existed before?
How to follow traditional beauty standards?
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What kind of beauty ideal does Glossier cater to besides the hypersexualized Glam taste?
Luxury beauty
Traditional beauty
Minimalist beauty
Celebrity beauty
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does Glossier enable women to do with their products?
Use more makeup
Follow strict beauty routines
Spend more time on their looks
Do less if they choose
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