Understanding Online Advertising

Understanding Online Advertising

Assessment

Interactive Video

Business, Journalism, Life Skills

9th - 12th Grade

Hard

Created by

Lucas Foster

FREE Resource

The video explores online advertising, discussing its necessity and annoyance. It covers targeted ads, privacy concerns, and the idea of paying for ad-free content. The role of ad blockers and their impact on the internet is examined. The future of advertising, including micro-targeting using wearable technology, is debated, highlighting privacy issues and potential benefits for health.

Read more

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason online ads are considered necessary?

They are targeted at specific users.

They are never annoying.

They help pay for the internet.

They are always funny and informative.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does Georgia find some online ads annoying?

They play loudly without warning.

They are always quiet.

They are targeted at her interests.

They are informative.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of targeted advertising mentioned in the discussion?

Ads for news sites.

Ads for holiday discounts.

Ads for face cream.

Ads for video games.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Matt do to support Wikipedia?

He writes articles.

He donates money annually.

He shares their content.

He blocks their ads.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who founded Wikipedia?

Georgia

Matt

Jimmy Wales

Mark Zuckerberg

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When did Facebook start selling access to its users for advertising?

2004

2005

2006

2007

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one benefit of using an ad blocker mentioned by Matt?

It helps protect the computer from viruses.

It supports online content.

It increases the number of ads.

It makes ads more relevant.

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

By signing up, you agree to our Terms of Service & Privacy Policy

Already have an account?