Insights from Athans Motors in 10 Minutes

What was the primary reason for Athens Motors' financial troubles?

• Lack of experienced staff

• Excessive spending on dealership aesthetics

• Poor location of the dealership

• Ineffective marketing strategies

How much did the owner spend on the dealership's walls?

• $1 million

• $100,000

• $400,000

• $84 million

What was the total debt of Athens Motors before the intervention?

• $6.9 million

• $5.3 million

• $3.5 million

• $4 million

What was the initial offer made to save Athens Motors?

• $3.5 million for 50% partnership

• $2 million for full control

• $4 million for 75% ownership

• $1.5 million for 25% stake

What was the owner's initial reaction to giving up control of the business?

• He was eager to accept the offer

• He requested more money

• He was hesitant but eventually agreed

• He outright refused the offer

What was a significant change made to the dealership's layout?

• Adding more luxury vehicles

• Converting the lounge into an auto accessory store

• Building a new customer lounge

• Expanding the showroom

How did the inventory strategy change after the intervention?

• Focus on luxury vehicles only

• Exclusive dealership for sports cars

• Increase in vintage car collection

• Diversification with more affordable cars

How did the inventory count change after the transformation?

• From 20 to over 150 cars

• From 50 to 100 cars

• From 30 to 75 cars

• From 10 to 50 cars

What was the outcome of the grand opening of Automatch USA?

• High sales and customer satisfaction

• Low customer turnout due to bad weather

• Disagreements on the new business name

• Technical issues with vehicle inventory

What was a key factor in Automatch USA's improved sales?

• A focus on customer service

• Partnerships with major banks

• Introduction of financing options

• Exclusive luxury vehicle deals