What was the primary focus of Kim Kardashian's lecture at Harvard Business School?

Insights from a Harvard Student on Kim Kardashian's Class Impact

Interactive Video
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Business
•
6th - 10th Grade
•
Hard

Ethan Morris
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Her personal life
Social media strategies
Building and running Skims
Fashion trends
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one major challenge currently faced by DTC brands?
Poor customer service
Limited market reach
Lack of product innovation
High cost of Instagram ads
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the discussion, what is a significant advantage celebrities have when launching businesses?
Access to exclusive products
Lower production costs
Better retail locations
Large existing platforms
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was Kim Kardashian's approach to ensuring the success of Skims?
Focusing on her personal brand
Prioritizing product quality
Limiting product availability
Offering the lowest prices
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Kim Kardashian aim to make Skims inclusive?
By focusing on luxury markets
By incorporating diverse body types and skin tones
By collaborating with other brands
By offering discounts
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key component of Skims' business strategy mentioned in the discussion?
Seasonal collections
Celebrity endorsements only
Drop model
Exclusive retail partnerships
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is inventory management crucial for Skims?
To limit product availability
To increase product prices
To avoid excess inventory and meet demand
To reduce production costs
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