Exploring Branding Through Logos and Slogans

Why is marketing essential even if you have the best product?

• It ensures the product is unique.

• It helps in improving the product quality.

• It lets people know about the product.

• It reduces the cost of production.

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CCSS.RI.6.4

CCSS.RI.7.4

CCSS.RI.8.4

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CCSS.RI.9-10.4

What is a brand in the context of marketing?

• A type of product.

• A logo of a company.

• A marketing strategy.

• The sum of all information about a product or group of products.

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CCSS.RF.3.3C

CCSS.RF.3.3D

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What is the origin of the word 'brand'?

• From the need to differentiate products in stores.

• From the practice of advertising products.

• From the idea of creating unique logos.

• From the concept of farmers marking their livestock.

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CCSS.RI.11-12.5

CCSS.RI.9-10.5

What does high brand recognition mean?

• People can easily recall the brand name.

• The brand is expensive.

• The brand has a unique logo.

• The brand has many products.

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CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which color is often associated with Coca-Cola due to its branding?

• Yellow

• Red

• Green

• Blue

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CCSS.RI.6.8

CCSS.RI.8.1

CCSS.RI.8.8

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CCSS.RL.7.1

Why might people prefer branded orange juice over a generic version?

• Because it is more widely available.

• Because it is cheaper.

• Because they believe it is of better quality.

• Because it has more nutrients.

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CCSS.RI.6.1

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CCSS.RI.8.8

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CCSS.RL.7.1

What is a key characteristic of a good logo?

• It includes a lot of text.

• It is complex and colorful.

• It is simple and easy to recognize.

• It changes frequently.

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CCSS.RI.11-12.5

CCSS.RI.9-10.5

What hidden message is found in the FedEx logo?

• An arrow

• A heart

• A star

• A smiley face

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CCSS.RI.11-12.5

CCSS.RI.9-10.5

What is the role of a brand slogan?

• To visually represent the brand.

• To provide detailed product information.

• To serve as the written representation of the brand.

• To list all the products of the brand.

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Which of the following is an example of a brand slogan?

• Pepsi's logo

• McDonald's 'I'm loving it'

• Nike's swoosh

• Coca-Cola's red color

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CCSS.W.7.2D

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CCSS.W.9-10.2D