Customer Relationships Crash Course

What is essential for a business to be successful according to the introduction?

• Focusing solely on product development

• Understanding and meeting customer expectations

• Investing heavily in marketing

• Having a large number of employees

Which type of relationship involves no direct contact between the business and the customer?

• Transactional relationship

• Dedicated personal assistance relationship

• Self-service relationship

• Personal assistance relationship

What does a loyalty program typically encourage?

• Reduced customer interaction

• Customer churn

• One-time purchases

• Repeated business

What strategy did Salesforce use to maintain customer relationships?

• Limiting customer service options

• Increasing product prices

• Offering discounts for annual payments

• Reducing the number of available services

In the example given, what type of relationship did Ashlyn initially think she was building with her customers?

• Community-based

• Co-creation

• Long-term

• Transactional