NRF Halloween

How much do Americans spend on Halloween Annually?

• $4.3 Billion

• $114

• $13.1 billion

• $12.2 billion

The average person spends approximately this much on Halloween

• $114

• $13.1 Billion

• $4.3 Billion

• 3.9 Billion

What percent of people say they are celebrating Halloween this year?

• 73%

• 37%

• 13%

• 114%

On average, comsumers spend the most on this category

• costumes

• decorations

• candy

• greeting cards

How much will Americans spend on JUST pet costumes?

• $0.86 Billion

• $2 Billion

• $1.4 Billion

• $13.1 Billion

Where do most people get inspired for their Halloween costume?

• online searches

• retail store

• costume shop

• friends and family

The top pet costume for 2025 is

• pumpkin

• witch

• spiderman

• hot dog

The top adult costume for 2015 is

• witch

• pumpkin

• Spider-Man

• Vampire

The top Children's costume for 2025?

• Spider-Man

• Wednesday Addams

• KPop Demon Hunters

• Princess

What is the total expected Halloween spending in 2025 according to the NRF survey?
https://nrf.com/research-insights/holiday-data-and-trends/halloween

• $9.5 billion

• $10.2 billion

• $11.6 billion

• $13.1 billion