Consumer Behavior
12th Grade
•20 Qs
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Consumer Behavior
Quiz
•
Business
•
12th Grade
•
Practice Problem
•
Easy
Natasha Cunningham
Used 2+ times
FREE Resource
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20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first stage of the online buying process?
Evaluation of Alternatives
Problem Recognition
Purchase Decision
Post-Purchase Behavior
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of the Information Search stage?
Adding an item to your cart
Returning a product
Watching product reviews on YouTube
Using a discount code at checkout
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What describes the digital consumer journey?
It always happens in one sitting
It is a straight line from ad to purchase
It’s a non-linear journey with many touchpoints
It only happens on desktop websites
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not a type of social proof?
Verified reviews
User-generated content
Testimonials
Pop-up ads
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What factor includes things like impulse buying and urgency?
Social
Situational
Psychological
Technical
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The post-purchase stage includes writing a review or contacting support.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumers always make decisions based on logic, not emotions.
True
False
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