Marketing Assessment of KNow

Marketing Assessment of KNow

11th Grade

99 Qs

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Marketing Assessment of KNow

Marketing Assessment of KNow

Assessment

Quiz

Other

11th Grade

Practice Problem

Medium

Created by

Kimberly Herrington

Used 1+ times

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99 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

(E01) Evelyn is starting a new business selling handmade candles. She needs to understand the process of promoting, selling, and distributing her products to customers. What is this process called?

The process of promoting, selling, and distributing a product or service.

The act of manufacturing goods in a factory.

The process of hiring employees for a company.

The method of accounting for business expenses.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Emma runs a small bakery. She wants her business to follow the marketing concept. Which of the following should Emma focus on the most?

Make a profit

Satisfy Customers

Gain market share

Increase sales

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Henry is shopping for a new phone. He notices that marketing has helped consumers in several ways: a. Lowering _______ of goods through competition b. ________ customers about goods and services c. Offering a _______ _______ of products and services. Fill in the blanks to explain how marketing has helped Henry and other consumers.

a. prices b. informing c. wide variety

a. taxes b. confusing c. limited range

a. costs b. ignoring c. small selection

a. expenses b. misleading c. narrow choice

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

(E04) Luna wants to start her own bakery and needs to gather the money required to launch and run her business. This process is a marketing function known as ___________.

financing

pricing

promotion

distribution

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

(E04) Sophia works at Apple and is part of the team responsible for improving features of the IPOD by developing a newer, more up-to-date version. In this situation, Sophia and her team have conducted the marketing function known as ___________.

product/service management

promotion

channel management

selling

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

(E04) Six Flags Amusement Park wants to start offering more games in the game area that will attract more teenagers. While at the park, you are asked to complete a questionnaire about games you would like them to offer. This is an example of the ___________ marketing function.

marketing-information management

selling

financing

product/service management

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

(E04) You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting customers with their needs. This job is an example of the ___________ marketing function.

selling

pricing

promotion

financing

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