2.4ABC 10/8/25

What is the primary characteristic of a clientele?

• They regularly buy a company's products or services.

• They never return to the company.

• They are dissatisfied with the product quality.

• They are one-time buyers.

Which of the following is a benefit of having a loyal clientele for a company?

• Negative reputation

• Increased marketing costs

• Repeat business

• Unstable income

How does a strong clientele affect a company's reputation?

• It has no impact on reputation.

• It decreases customer satisfaction.

• It leads to a negative reputation.

• It helps in gaining new customers through word-of-mouth.

Why is it cheaper for a company to maintain existing customers?

• New customers are easier to retain.

• Finding new customers is more expensive.

• Existing customers require more marketing efforts.

• Existing customers are less loyal.

What is one way a loyal clientele contributes to business growth?

• They decrease the company's income.

• They are more likely to try new products or services.

• They are less likely to return.

• They avoid trying new products.

How does building a clientele benefit a salesperson in terms of trust?

• It makes future sales harder.

• It decreases the salesperson's network.

• It reduces the salesperson's earnings.

• It allows the salesperson to develop strong relationships with customers.

What impact does a clientele have on a salesperson's earnings?

• It leads to fewer sales.

• It increases their earnings through repeat customers.

• It has no impact on earnings.

• It decreases their earnings.

How can happy clients benefit a salesperson's network?

• They avoid recommending the salesperson.

• They decrease the salesperson's network.

• They often refer friends or family.

• They never refer friends or family.

What effect does client trust have on a salesperson's job satisfaction?

• It leads to job dissatisfaction.

• It decreases motivation.

• It boosts motivation and confidence.

• It has no effect on job satisfaction.

What is the focus of building a clientele according to the text?

• One-time sales

• Customer dissatisfaction

• Relationships, loyalty, and customer satisfaction

• Decreasing customer care