A WORK: 10/2 How Political Attack Ads Work

Which sentence from the article best supports the conclusion that super PACs have gained significant influence in elections?

• In 2010, the Supreme Court ruled in Citizens United vs. the Federal Election Commission that super PACs could spend unlimited amounts of money to support candidates.

• Political attack ads have a long history dating back to the 1950s.

• Super PACs were once restricted in how much money they could spend in elections.

• Political commercials were here to stay.

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Based on the information from the article, the reader can conclude that microtargeting is effective because:

• It allows campaigns to create generic advertisements

• It helps track rival candidates at public events

• It creates personalized ads based on voters' interests and preferences

• It makes political ads less expensive to produce

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Which fact from the article best supports the idea that television changed political campaigning?

• The daisy ad was created by President Johnson's supporters

• Attack ads make up 90 percent of political commercials

• Super PACs spend millions of dollars on advertising

• The 1952 election with Eisenhower and Nixon demonstrated television's power to persuade voters

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The author most likely wrote this article to:

• Criticize the use of attack ads in politics

• Explain how political advertising has evolved and its impact on elections

• Promote the use of super PACs in elections

• Compare different presidential candidates' campaign strategies

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Which sentence best explains why attack ads are considered effective?

• They are cheaper to produce than positive ads

• They are required by law to be truthful

• They inspire people to take action and naturally capture more attention

• They are preferred by most voters

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An opinion stated in the article is:

• The daisy ad was created in 1964

• TV stations must sell political ads at the lowest price

• Attack ads are the most effective type of political advertising

• The Supreme Court ruled on Citizens United in 2010

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What information from the article can be proven?

• Super PACs paid for 2.6% of political advertising in 2008

• All negative political ads are truthful

• Voters always make decisions based on attack ads

• Political advertising will continue to become more negative

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Which sentence best supports the idea that campaigns carefully plan their attack ads?

• Political ads are shown on television frequently

• Campaigns use oppositional research teams and focus groups to develop their messages

• Attack ads have existed since the 1950s

• TV stations must offer low prices for political ads

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Based on the article, what role did super PACs play in the 2012 Florida Republican primary?

• They decreased the number of attack ads

• They had no effect on the election outcome

• They helped Romney win by funding more campaign ads

• They supported both candidates equally

Which statement represents a fact rather than an opinion from the article?

• Attack ads are unfair to candidates

• The 1988 tank advertisement effectively damaged Dukakis's campaign

• Political advertising costs are regulated by law

• Negative advertising is the best way to win elections

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