Chapter 1-4 Social Media Management

Which of these is NOT an important aspect to social media marketing?

• Finding ways for fans to share a brand's message

•  

  Ensuring the product message is always paramount

•  

  Developing two-way online conversations with users

•  

  Creating buzz through content to attract attention

•  

  Controlling the responses of unhappy audience members

Which of these is NOT one of the seven myths of SMM?

•  

  Social media is just a fad.

•  

  SMM is too time-consuming. 

•  

  SMM isn't right for most businesses.

•  

  There is no return on investment on SMM.

•  

  Social media is free.

Social media marketers can influence what participants say and think about their brands, and they can control the conversation entirely.

•  

  True 

•  

  False

Which aspect distinguishes SMM from traditional marketing?

•  

  It signals a one-way conversation from the firm to potential customers.

•  

  It seeks to control the content seen by the audience.

•  

  It attempts to exclude competitive messages.

•  

  It allows companies to develop trusting relationships with their audience.

•  

  None of these.

According to the text, SMM is based around face-to-face conversations.

• True

• False

Developing a personal brand online is NOT related to the skills companies are looking for when they hire people for social media positions.

• False

• True

According to the text, the most valuable element of the social media ecosystem is:

•  

  earned media.

• A and C

•  

  a, b, and c.

•  

  owned media.

•  

  paid media

How was the earliest ancestor of today's diverse social media platforms used?

•  

  To host user-driven discussions about various topics

•  

  To participate in group photo-sharing

•  

  To share resources for nonwork purposes

•  

  To post articles organized into newsgroups

•  

  To quickly share media files such as music

According to the text, older users are among the fastest growing demographics on most social media sites.

• False

• True

In order to be a successful social media marketer, you need to possess key skills. Which of these is NOT considered vital?

•  

  Participation in social media networks

•  

  Knowledge in social media analytics

•  

  Experience in leading sales teams

•  

  Ability to listen to brand customers

•  

  Comprehension of social media etiquette