Business Strategy MCQs

Netflix launched a mobile-only subscription plan in India at just ₹149/month to attract more users.

• Market Penetration

• Market Development

• Product Development

• Concentric Diversification

Starbucks opened its first stores in Vietnam, bringing the same product to a new region.

• Market Development

• Concentric Diversification

• Vertical Integration

• Product Development

Maggi launched 'Oats Noodles' targeting health-conscious consumers.

• Product Development

• Market Development

• Horizontal Integration

• Market Penetration

Facebook acquired Instagram to strengthen its presence in the social media market.

• Horizontal Integration

• Product Development

• Concentric Diversification

• Market Development

Reliance launched JioMart to directly sell its own products to consumers online.

• Vertical Integration

• Market Penetration

• Conglomerate Diversification

• Horizontal Integration

Nike introduced a free fitness and wellness mobile app (Nike Training Club).

• Concentric Diversification

• Market Penetration

• Market Development

• Product Development

Tata Group launched Tata Neu-a super app combining groceries, flights, banking, and fashion shopping.

• Conglomerate Diversification

• Concentric Diversification

• Horizontal Integration

• Market Development

Colgate ran a 'Buy 2, Get 1 Free' campaign to encourage existing users to purchase more.

• Market Penetration

• Market Development

• Product Development

• Concentric Diversification

ITC, originally in tobacco, entered personal care and fashion retail.

• Conglomerate Diversification

• Market Development

• Vertical Integration

• Product Development

IKEA purchased forest lands and wood suppliers to gain control over raw material sourcing.

• Vertical Integration

• Horizontal Integration

• Market Development

• Conglomerate Diversification