15 Advertising Techniques Quiz
Quiz
•
English
•
11th Grade
•
Practice Problem
•
Easy
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ads often use famous people to grab our attention. By appearing in an ad, they implicitly or explicitly endorse a product.
Celebrities
Experts
Bandwagon
Nostalgia
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
We love things and ideas that have never been seen before, because we tend to believe they’re better than the old.
New
Humor
Fear
Intensity
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This technique works because we may believe a 'regular person' more than a highly-paid celebrity. It’s often used to sell everyday products like laundry detergent.
Plain folks
Celebrities
New
Beautiful people
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Uses good-looking models to attract our attention.
Beautiful people
Plain folks
Celebrities
New
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The language of ads is full of superlatives (greatest, best, most, fastest, lowest prices), comparatives (more, better than, improved), hyperbole (amazing, incredible, forever), exaggeration, and many other ways to hype the product.
Intensity
Explicit claims
Simple solution
Testimonials
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Something disliked or feared by the intended audience (like bad breath, failure, high taxes or terrorism) is used to promote a 'solution.'
Fear
Association
Nostalgia
Bandwagon
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Scientists, doctors, professors and other professionals often appear in ads and advocacy messages, lending their credibility to the product, service, or idea being sold.
Experts
Association
Intensity
Beautiful people
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