Unit 1- Fashion Movement

What is an example of a short - run fashion?

• peplum tops and dresses

• blazer

• jeans

• a little black dress

On Wednesday's we wear pink from Mean Girls would be an example of what theory?

• trickle- down

• trickle-across

• trickle-up

• flop

Fashion movement decelerates when demand for the products increases.

• True

• False

___________ are the "fashion forward" men, women, and young people with enough confidence and credibility to start or accept new fashions.

• Fashion Leaders

• Fashion Laggers

• Models

• Designers

The stages of the fashion cycle are introduction, rise, peak ,_________, and obsolescence.

• middle

• end

• decline

• fast

________________ is ongoing change in what is

considered fashionable.

• trickle-down theory

• trickle-up theory

• fashion cycle

• fashion movement

During poor economic conditions, people try to create new fashion looks with expensive accessories, rather than buying new garments.

• True

• False

is the rejection of decently used items in favor of newer ones, even though the old items retain their utility value

• fad

• movement

• obsolescence factor

• trickle down theory

A ________ is an exception to the bell-shaped curve of the fashion cycle. Examples are denim jeans, blazers and loafers.

• Trend

• Classic

• Fad

• Flop

_____________ is responsible for ensuring that the visual displays in a store are aesthetically pleasing and resonate with marketing goals.

• retail

• promotion

• visual merchandising

• retail buyer