BSIS 4A

What is the primary function of a Business Intelligence (BI) system?

• Managing employee payroll

• To process operational data to analyze past performance and make predictions

• To design company websites

• To handle customer service inquiries

Which of the following is NOT one of the five standard components of an Information System?

• Hardware

• Software

• Budget

• People

The software component of a BI system is specifically called a:

• Database Management System

• BI Application

• Firewall

• Operating System

Business Intelligence, as a concept, refers to:

• The hardware used to store data

• The patterns, relationships, and trends identified by BI systems

• The people who manage the IT department

• The procedures for backing up data

Organizations generate enormous amounts of data during their:

• Annual shareholder meetings

• Day-to-day operations

• Product design phase

• Employee hiring process

Which company is cited in the text as processing 1.9 trillion call records?

• Google

• Amazon

• AT&T

• Netflix

BI can be used for all the following EXCEPT:

• Informing

• Decision making

• Problem-solving

• Directly manufacturing products

A problem, in the context of BI, is defined as:

• A malfunctioning server

• A perceived difference between what is and what ought to be

• An employee on vacation

• A slow internet connection

Which company famously used the phrase “Customers who bought...also bought”?

• Netflix

• Spotify

• Target

• Amazon

Target used BI to predict which major life event to send targeted ads?

• Retirement

• Graduation

• Marriage

• Pregnancy