Brainstorming in Design Thinking

What is the main purpose of the Ideation stage in design thinking?

• To finalize the design process

• To explore and generate a wide range of ideas

• To conduct user interviews

• To build a marketing plan

Why is brainstorming a widely used technique in the Ideation stage?

• It allows participants to criticize ideas early

• It helps generate as many ideas as possible without fear

• It focuses on implementing one solution only

• It restricts ideas to proven methods

Which rule is essential for a successful brainstorming session?

• Only experts should speak

• Ideas must be judged immediately

• All ideas are welcomed without criticism

• Solutions must be finalized during the session

What happens if participants feel judged during brainstorming?

• They contribute more ideas

• They only share safe and conventional ideas

• The session becomes more productive

• They collaborate better

Which of the following is a benefit of brainstorming in the Ideation stage?

• It filters ideas early

• It encourages creative thinking by suspending judgment

• It focuses only on cost-effective solutions

• It minimizes participation to avoid confusion

What should be done after collecting ideas in a brainstorming session?

• Discard impractical ideas immediately

• Rank ideas based on cost before discussing them

• Organize and group ideas for further refinement

• Select the first idea presented and move forward

How can building on others’ ideas enhance brainstorming?

• It reduces the number of ideas

• It prevents repetition of ideas

• It encourages collaborative creativity

• It ensures only technical ideas are considered

In brainstorming, why are “wild” or “out-of-the-box” ideas encouraged?

• They are often practical and easy to implement

• They inspire new perspectives and breakthroughs

• They help reduce the number of ideas quickly

• They prevent ideas from becoming too creative

What is the role of a facilitator in a brainstorming session?

• To critique ideas based on feasibility

• To guide the flow and encourage participation

• To choose the final solution alone

• To restrict ideas to the project scope only

How does brainstorming differ from problem-solving?

• Brainstorming focuses on idea generation, while problem-solving focuses on selecting a solution

• Brainstorming is used only by management teams

• Problem-solving discourages creativity

• Brainstorming is done after the prototype phase