Gateway to the World b1+ Unit 6 WB Reading

Read the text quickly and identify the product discussed in each paragraph.

• car

• B

• watch

• C

• mobile phone

• A

Choose the best title for the text.

• Product failure – what does it teach us?

• How can we successfully market new products?

• Three success stories – why a bad start doesn’t mean anything.

Match the paragraph titles to the paragraphs.

• B

• In the right place but the wrong time

• A

• A good product but not smart enough

• C

• Too much of a hurry

1.Which paragraph tells us about an invention that was redesigned to be sold abroad?

• A

• B

• C

2.Which paragraph tells us about an invention that had an effect on wearable technology today?

• A

• B

• C

3.Which paragraph tells us about an invention that failed twice before it was removed from the market?

• A

• B

• C

4.Which paragraph tells us about the fact that the invention was energy efficient but unattractive?

• A

• B

• C

5.Which paragraph tells us about the fact that othe available products could do more than this gadget?

• A

• B

• C

6. 6. Which paragraph tells us about people who had their travel plans affected by this invention?

• A

• B

• C

Match the underlined words in the article with the definitions.

• told to leave a place because it isn’t safe

• outcompeted

• to become successful

• take off

• defeated in a competitive situation

• evacuated

• the only one of its kind

• dozens

• lots of things or people

• unique