Influencer Marketing Quiz

When a popular Instagram personality promotes a brand's new product line, they are acting as a(n) __________ influencer, potentially swaying their followers’ purchasing decisions.

• Ethical

• Influencer

• Celebrity

• Financial

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

Before deciding on which smartphone to buy, Lisa used the strategy of comparison shopping by looking at various models and their features across different stores. Which of the following best describes Lisa's approach?

• Impulse buying

• Brand loyalty

• Window shopping

• Comparison shopping

Websites that make it difficult to cancel a membership or mislead you into making unintended purchases are using a design strategy known as a(n) __________.

• phishing scam

• dark pattern

• user-friendly design

• transparent interface

Tags

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.7.7

CCSS.RL.8.7

CCSS.RL.9-10.7

If you receive an email that looks like it's from your bank asking for your password but the email address seems suspicious, it's likely a(n) __________ designed to steal your personal information.

• phishing scam

• malware attack

• firewall breach

• software update

Tags

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.7.7

CCSS.RL.8.7

CCSS.RL.9-10.7

Many stores offer a policy where they will match a competitor’s lower price on the same item, a practice known as __________.

• price matching

• price gouging

• price fixing

• price skimming

Tags

CCSS.RI.11-12.5

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.9-10.5

Netflix charges a monthly subscription fee, which allows users unlimited access to its library of movies and TV shows.

• subscription fee

• entrance fee

• service charge

• rental fee

A(n) __________ is when hackers break into a company's system and steal private information such as customers' passwords or credit card numbers.

• data breach

• system upgrade

• software patch

• network maintenance

Tags

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.7.7

CCSS.RL.8.7

CCSS.RL.9-10.7

For added security, many online accounts give you the option to enable 2-Factor Authentication (2FA), which requires you to enter your password as well as a one-time verification code. Which of the following best describes this security feature?

• 2-Factor Authentication (2FA)

• single sign-on

• password reset

• biometric login

When comparing prices of packaged goods, savvy shoppers look at __________, which shows the cost per unit of measure (like per ounce or per liter) to get the best deal.

• unit price

• total price

• retail price

• wholesale price

Tags

CCSS.6.RP.A.3B

A(n) __________ is a small file that a website can store on your device to remember your preferences and browsing history.

• internet cookie

• browser cache

• web beacon

• session token

Tags

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.7.7

CCSS.RL.8.7

CCSS.RL.9-10.7