Consumer Behavior

Consumer Behavior

University

15 Qs

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Consumer Behavior

Consumer Behavior

Assessment

Quiz

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University

Practice Problem

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15 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

 

What is consumer behavior primarily concerned with?    

How consumers make decisions

How companies advertise products

How products are manufactured

How retailers stock inventory

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which factor most influences consumer buying behavior?

Product packaging

Price

Cultural background

Store locationpppp

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What is the first stage in the consumer decision-making process?

Information Search

Purchase Decision

Need recognition

Post purchase Evaluation

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following is a psychological factor affecting consumer behavior?       

Culture

Motivation

Social Class

Family

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What does the term 'perception' refer to in consumer behavior?

A consumer's income level

How a consumer views a product

A consumer's education

The price of a product

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which group is considered a reference group in consumer behavior?

Strangers

Celebrities

Government Officials

Store Employees

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following is a situational influence on consumer behavior?

Culture

Social Class

Time of Day

Personality

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