Consumer Behavior

 

What is consumer behavior primarily concerned with?    

• How consumers make decisions

• How companies advertise products

• How products are manufactured

• How retailers stock inventory

Which factor most influences consumer buying behavior?

• Product packaging

• Price

• Cultural background

• Store locationpppp

What is the first stage in the consumer decision-making process?

• Information Search

• Purchase Decision

• Need recognition

• Post purchase Evaluation

Which of the following is a psychological factor affecting consumer behavior?       

• Culture

• Motivation

• Social Class

• Family

What does the term 'perception' refer to in consumer behavior?

• A consumer's income level

• How a consumer views a product

• A consumer's education

• The price of a product

Which group is considered a reference group in consumer behavior?

• Strangers

• Celebrities

• Government Officials

• Store Employees

Which of the following is a situational influence on consumer behavior?

• Culture

• Social Class

• Time of Day

• Personality

What is the final stage in the consumer decision-making process?

• Purchase Decision

• Information Search

• Post-purchase Evaluation

• Need Recognition

What is the role of marketing in consumer behavior?

• To manipulate consumers

• To understand and meet consumer needs

• To increase prices

• To reduce competition

Which of the following is an example of post-purchase behavior?

• Comparing Brands

• Reading Reviews

• Returning a Product

• Browsing Online