Marketing and Business Concepts Quiz

The process of creating, promoting, and presenting a product or service to meet consumer needs is called:

• Advertising

• Marketing

• Market Segmentation

• Distribution

Which of the following describes focusing on customer needs during planning, production, pricing, distribution, and promotion?

• Market Research

• SWOT Analysis

• Marketing Concept

• Advertising

A specific group of consumers that a company aims its products and services toward is called:

• Market Segmentation

• Target Market

• Marketing Mix

• Distribution Channel

Gathering information about consumers’ needs and preferences is called:

• Advertising

• SWOT Analysis

• Market Research

• Marketing Concept

The public promotion of something to attract or increase interest is called:

• Advertising

• Distribution

• Target Market

• Marketing Concept

A planning technique that identifies strengths, weaknesses, opportunities, and threats is:

• Marketing Mix

• SWOT Analysis

• Market Segmentation

• Target Market

Dividing a broad market into smaller groups based on shared characteristics is:

• Market Research

• Marketing Concept

• Market Segmentation

• Distribution

Making a product or service available to the consumer is:

• Advertising

• Distribution

• Target Market

• Marketing Concept

The route through which goods and services travel to reach consumers is called:

• Distribution Channel

• Market Segmentation

• SWOT Analysis

• Market Research

Which of the following is NOT part of the 4 Ps of the Marketing Mix?

• Product

• Price

• Promotion

• Profit