Define the role of marketing.

Fill in the blank: Marketing is the activity, set of institutions, and processes for ______, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• creating

• buying

• destroying

• forgetting

Tags

CCSS.RI.11-12.3

CCSS.RI.11-12.5

CCSS.RI.8.3

CCSS.RI.9-10.3

CCSS.RI.9-10.5

Fill in the blank: Marketing is the activity, set of institutions, and processes for creating, ______, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• capturing

• buying

• selling

• advertising

Tags

CCSS.RI.11-12.3

CCSS.RI.11-12.5

CCSS.RI.8.3

CCSS.RI.9-10.3

CCSS.RI.9-10.5

Fill in the blank: Marketing is the activity, set of institutions, and processes for creating, capturing, ______, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• communicating

• manufacturing

• transporting

• financing

Tags

CCSS.RI.11-12.3

CCSS.RI.11-12.5

CCSS.RI.8.5

CCSS.RI.9-10.3

CCSS.RI.9-10.5

Fill in the blank: Marketing is the activity, set of institutions, and processes for creating, capturing, communicating, ______, and exchanging offerings that have value for customers, clients, partners, and society at large.

• delivering

• financing

• manufacturing

• advertising

Tags

CCSS.RI.11-12.3

CCSS.RI.11-12.5

CCSS.RI.8.3

CCSS.RI.9-10.3

CCSS.RI.9-10.5

Fill in the blank: Marketing is the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and ______ offerings that have value for customers, clients, partners, and society at large.

• exchanging

• discarding

• ignoring

• withholding

Tags

CCSS.RI.11-12.3

CCSS.RI.11-12.5

CCSS.RI.8.5

CCSS.RI.9-10.3

CCSS.RI.9-10.5

What is the definition of marketing?

• Marketing is the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• Marketing is the process of selling products only to customers through advertisements.

• Marketing is the act of producing goods in large quantities for export.

• Marketing is the management of employee relations within a company.

Fill in the blank: A Marketing Plan is a strategy developed by companies that specifies ________ for a specific period of time.

• marketing activities

• financial statements

• employee benefits

• production schedules

Tags

CCSS.RI.11-12.3

CCSS.RI.11-12.5

CCSS.RI.8.5

CCSS.RI.9-10.3

CCSS.RI.9-10.5

Define Market Segmentation. Fill in the blank: Market Segmentation is dividing the marketplace into _______ based on benefits sought by consumers.

• smaller targets

• larger groups

• random sections

• equal halves

Define Exchange: Fill in the blank. Exchange is a transaction in which things of ______ are traded by buyers and sellers.

• value

• color

• shape

• size

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

What value does PRODUCT offer in marketing? PRODUCT ______ Value.

• Creates

• Destroys

• Ignores

• Reduces