IMC Module 4

Which is a key feature of direct marketing?

• Mass audience targeting

• Personalized communication

• Indirect customer engagement

• Reliance on intermediaries

What is the primary function of direct marketing?

• Building brand awareness

• Driving immediate customer response

• Reducing advertising costs
  

• Enhancing PR efforts

Which factor has contributed to the growth of direct marketing?

• Decline in digital technology

• Reduced competition

• Increased use of customer databases

• Limited access to analytics

A disadvantage of direct marketing is

• High cost per contact

• Lack of measurable results

• Inability to target specific audiences

• Dependence on retailers

Which strategy is used in direct marketing?

• Cold calling

• Billboards

• TV commercials

• Press releases

Promotion in marketing refers to

• Manufacturing processes

• Supply chain management

• Communicating product benefits to customers

• Product pricing
  
  

Which is a conventional promotional tool?

• Social media ads
  
  

• Television commercials

• Influencer collaborations

• 6. Viral memes

A drawback of promotion is

• Guaranteed sales increase

• High costs and potential customer fatigue

• Limited audience reach

• Inability to measure ROI

"Push strategy" focuses on

• Brands sharing ad costs with retailers

• Competitors collaborating on ads

• Government-funded promotions

• Free social media campaigns

Public relations (PR) aims to

• Only handle customer complaints
  
  

• Build and maintain a positive brand image

• Replace advertising efforts
  
  

• Focus solely on sales