Entrepreneurship Quiz

An entrepreneur finds innovative solutions to consumer problems thru experimentation. However, the product didn't sell well in the market because the price was too high. Based on the concept of entrepreneurial management, which aspect failed to be fulfilled?

• Possibility

• Feasibility

• Desirability

• Efficiency

If a product is beneficial and liked by consumers but does not generate profit, then in the concept of sustainable entrepreneurship, that product...

• Is still fully acceptable

• Cannot be called a sustainable business

• Is still considered successful

• Does not need to be evaluated

In the STP strategy, targeting differs from segmentation because...

• Segmentation focuses on the product, targeting on the price.

• Segmentation determines who the potential buyers are, targeting determines who the primary buyers are.

• Targeting only applies to international markets.

• Segmentation is always more important than targeting.

Product positioning is closely related to...

• The product's price in the market

• Logos and graphic design

• Consumer perception in solving problems

• The speed of product distribution

A brand is considered strong if...

• It is the cheapest in the market

• It has a luxurious logo

• It is easy to remember, different from competitors, and motivating

• It advertizes frequently

If the cycle time is longer than the lead time in a production process, the impact is...

• Consumers receive products faster

• Consumers wait longer

• Capacity increases

• Efficiency increases

The bottleneck in the iced tea production process is at the step of...

• Stirring the sugar

• Filling the glasses

• Crushing ice and putting it in the glasses

• Filling the teapot

If the production capacity is 25 glasses/hour, then the throughput per unit is...

• 12 minutes 10 seconds

• 2 minutes 50 seconds

• 5 minutes

• 1 minute

Efficiency in operations management means...

• Lowering product prices

• Optimally managing resources

• Reducing the number of employes

• Reducing product variation

An operations manager analyzes lead time, throughput, and bottlenecks. This aims to...

• Increase product promotion

• Maximize production process performance

• Reduce market segmentation

• Determine the company logo