Brand Communication & Design Quiz

Brand Communication & Design Quiz

University

101 Qs

quiz-placeholder

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Brand Communication & Design Quiz

Brand Communication & Design Quiz

Assessment

Quiz

Other

University

Hard

Created by

D C

FREE Resource

101 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The old Norse word "brandr," meaning "to burn," is the origin of which modern marketing term?

Branding

Brand

Logo

Tagline

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element is described as the visual representation of a brand, often symbolic and instantly recognizable?

Color scheme

Logo

Tagline

Typography

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"Just Do It" is an example of which brand element?

Brand voice

Tagline

Logo

Brand promise

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the strategic and deliberate exchange of messages conveying a brand's identity, values, and promises?

Branding

Advertising

Brand communication

Design

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A short phrase that encapsulates a brand's core message and value proposition is called a:

Mission statement

Logo

Tagline

Slogan

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brand element uses style and appearance of text to influence perception?

Typography

Logo

Voice

Symbol

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What term refers to the identity, emotions, and associations a consumer has with a business or product?

Brand

Branding

Design

Marketing

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