
Brand Communication & Design Quiz
Quiz
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Other
•
University
•
Hard
D C
FREE Resource
101 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The old Norse word "brandr," meaning "to burn," is the origin of which modern marketing term?
Branding
Brand
Logo
Tagline
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element is described as the visual representation of a brand, often symbolic and instantly recognizable?
Color scheme
Logo
Tagline
Typography
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Just Do It" is an example of which brand element?
Brand voice
Tagline
Logo
Brand promise
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the strategic and deliberate exchange of messages conveying a brand's identity, values, and promises?
Branding
Advertising
Brand communication
Design
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A short phrase that encapsulates a brand's core message and value proposition is called a:
Mission statement
Logo
Tagline
Slogan
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand element uses style and appearance of text to influence perception?
Typography
Logo
Voice
Symbol
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What term refers to the identity, emotions, and associations a consumer has with a business or product?
Brand
Branding
Design
Marketing
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