Mission & Vision Statements

What is the primary purpose of a mission statement?

• To predict the future of the organization

• To define the organization's current business and objectives

• To outline the company's financial goals

• To create a catchy marketing slogan

What does a vision statement detail?

• The organization's past achievements

• The company's marketing strategies

• Where the organization aspires to go

• The organization's current operations

Which of the following is an example of a mission statement?

• To create a career landscape where Monday is just as great as Friday

• A world where everyone has a decent place to live

• Our mission is to inspire healthier communities by connecting people to real food

• To become the world’s most trusted company

What is NOT a characteristic of a mission statement?

• It captures the heart of the organization

• It is a catchy marketing line

• It explains why the organization exists

• It defines the organization's business

Which company has the mission statement: 'Bring inspiration and innovation to every athlete* in the world'?

• sweetgreen

• LinkedIn

• Etsy

• Nike

What is the first step in writing a mission statement?

• Create a slogan

• Start with the basics

• Piece it together

• Collect feedback and refine

What should a mission statement NOT be confused with?

• A slogan

• A business plan

• A vision statement

• A marketing strategy

What is the purpose of a vision statement?

• To serve as a roadmap for the future

• To detail the company's financial goals

• To outline the company's current operations

• To describe the company's past achievements

Which of the following is an example of a vision statement?

• Connect the world’s professionals to make them more productive and successful

• Helping young professionals find careers where they can thrive

• To become the most innovative, customer-centric, inclusive, and sustainable materials science company in the world

• Our mission is to Keep Commerce Human

What is the second step in writing a mission statement?

• Start with the basics

• Piece it together

• Collect feedback and refine

• Create a slogan