Intro to Data Analytics in Hospitality Quiz

What is the main focus of the data analytics course in the hospitality industry?

• Improving cooking techniques

• Analyzing and utilizing data for business improvement

• Training staff

• Managing hotel facilities

What is the first step in building a strategic analytic culture in hospitality and gaming?

• Installing new software

• Building renovation

• Defining the culture

• Executive Management Commitment

What does guest experience enhancement involve?

• Offering lower prices

• Personalizing services based on data analysis

• Providing free Wi-Fi

• Upgrading room decor

What data is used in revenue management to optimize pricing strategies?

• Weather forecasts

• Historical booking data and market trends

• Competitors' menu prices

• Local traffic patterns

What does operational efficiency involve?

• Reducing the number of staff

• Evaluating data to streamline operations

• Buying new equipment

• Offering discounts

What is the purpose of marketing and customer segmentation?

• Sending out mass emails

• Analyzing data to target marketing efforts

• Printing flyers

• Ignoring customer feedback

What is predictive analytics used for?

• Reporting past events

• Forecasting future trends and behaviors

• Managing current inventory

• Calculating daily revenue

Which of the following is a Key Performance Indicator (KPI)?

• Number of complaints

• Employee satisfaction

• Revenue per available room (RevPAR)

• Amount of food wasted

What is monitored in social media and online presence?

• Competitors' strategies

• Social media interactions and online reviews

• Weather forecasts

• Political news

What is the purpose of Customer Relationship Management (CRM)?

• Managing employee schedules

• Building and maintaining relationships with guests

• Tracking inventory

• Managing finances