SWOT Analysis and Its Application

What does SWOT stand for in strategic planning?

• Strengths, Weaknesses, Opportunities, Threats

• Strategy, Weakness, Opportunities, Tactics

• Strengths, Weaknesses, Options, Tactics

• Strategy, Wealth, Opportunities, Threats

Which of the following is considered an internal factor in SWOT analysis?

• Technological advancements

• Market share

• Environmental changes

• Political changes

How can a business's financial position be categorized in SWOT analysis?

• As a strength or weakness

• As a threat

• As an opportunity

• As an external factor

Which of the following is an example of an external factor in SWOT analysis?

• Revenue growth

• Brand recognition

• Legal changes

• Customer loyalty

What is a potential threat to Amazon's business model?

• Increased brand awareness

• Acquisition of Whole Foods

• Competitors copying the business model

• Expansion into new markets

Which of the following is a strength of Amazon according to the SWOT analysis?

• Lack of physical stores

• Strong brand awareness

• High employee turnover

• Low profit margins

What opportunity is available to Amazon to enhance its market presence?

• Reducing online sales

• Increasing physical stores

• Decreasing product range

• Limiting market expansion

What is the main purpose of conducting a SWOT analysis?

• To improve employee satisfaction

• To reduce a company's expenses

• To increase a company's revenue

• To evaluate a company's competitive position

How can a company use the results of a SWOT analysis?

• To ignore external threats

• To capitalize on strengths and opportunities

• To disregard internal factors

• To focus only on weaknesses

What is a key takeaway from the SWOT analysis of Amazon?

• Amazon's growth is not scrutinized

• Amazon could face legal challenges

• Amazon has no weaknesses

• Amazon should reduce its market share