
MS_Module 2
Quiz
•
Business
•
Professional Development
•
Practice Problem
•
Medium
Omkar Bhat
Used 2+ times
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The first stage in the New Product Development process is:
Commercialization
Screening
Idea Generation
Market Testing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a common reason for new product failure?
Poor market research
Strong alignment with customer needs
Overestimation of market size
Poor timing of launch
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the NPD process, the stage where product ideas are critically evaluated to eliminate weak ones is:
Test Marketing
Business Analysis
Screening
Commercialization
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
SWOT analysis helps in:
Understanding only external opportunities
Identifying strengths, weaknesses, opportunities, and threats
Evaluating only marketing strategies
Measuring product profitability
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an external factor considered in SWOT analysis?
Strength
Weakness
Opportunity
Core competency
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the PARTS framework, “A” stands for:
Advantage
Added Value
Analysis
Assets
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Test marketing in NPD is primarily done to:
Finalize brand name
Estimate market response before large-scale launch
Reduce product cost
Generate new ideas
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