CSC1313 QUIZ 2

What is the main purpose of user research?

• To design UI colors
• To gather insights about users
• To increase company profits
• To improve hardware performance

Which of the following is quantitative user research?

• User interviews
• Focus groups
• Heat maps
• Diary studies

Which of the following is qualitative user research?

• Satisfaction ratings
• Task times
• User interviews
• Bounce rates

A/B testing is an example of:

• Survey tool
• Both quantitative & qualitative research
• Only qualitative research
• Diary studies

Which question is part of the “Path of User Research”?

• Who are our competitors?
• Why are the users coming to us?
• What is our marketing budget?
• How much profit did we make?

Which method involves users grouping content into categories that make sense to them?

• A/B testing
• Task analysis
• Card sorting
• Surveys

Which of the following is NOT a survey tool?

• SurveyMonkey
• Google Forms
• Typeform
• Photoshop

Diary studies are mainly used to:

• Collect numerical data
• Track user behavior over time
• Compare two versions of a website
• Design prototypes

Which type of data is typically collected in quantitative research?

• Quotes & observations
• Emotions
• Satisfaction ratings & task times
• Feelings & feedback

Google Forms is best described as:

• A tool for card sorting
• A free survey tool
• A heatmap analysis software
• A/B testing platform